Copenhagen - Danish medical tycoon Erik Sprunk-Jansen, former CEO of the pharmaceutical company Lundbeck A/S, started an ambitious venture to create a global company for herbal medicine by buying worldwide rights to 25 herbal medical products with extensive clinical and practical documentation. ”The 25 products all come from traditional Arabic medicine. They work on various diseases such as men's infertility, psoriasis, acne and increased cholesterol. These illnesses strike millions of people around the world,” said biochemist Dr. Stephen Fulder, a leading expert within herbal medicine. Ten years ago traditional Arabic medicine was about to be forgotten. But then a group of Palestinian researchers in Israel formed a company called Antaki to revive the tradition on a scientific basis. The 25 products are the first results of this research and scientific tests of 300 herbs and plants from the Mediterranean and the Middle East. Prognoses for sales of natural products are promising with surging consumer demands for herbal medicine. Another reason is increasing costs for development of synthetic medicine. Sprunk-Jansen A/S will enter the Danish market at the end of the year and the Baltic countries in early 2005. Poland and the other Nordic countries will follow in 2005 and 2006. Licensing agreements will be made in the most promising markets, such as the USA, Russia, Japan and Asia.